「拉筋熊是一只有肚腩的肥熊，喜愛喝下午茶、食餅乾，十分懶惰。但因為太肥胖，所以做運動/拉筋減肥。 拉筋熊也與其他朋友一起做運動拉筋和品嘗美食。因此這個品牌的插畫風格是行可愛有趣的路線。近年更推出了潮流玩具並參與台北國際玩具創作大展、台北文博會和泰國玩具展等大型展覽，亦曾授權品牌與不同商場、公司、大型展覽合作等。

"Stretching Bear" is a chubby bear character who enjoys drinking afternoon tea and eating cookies. He is lazy but tries to exercise and stretch to lose weight because of his obesity. Stretching Bear exercises and stretches with his friends while also indulging in delicious food. Therefore, the illustration style of this brand adopts a theme of amusement park to convey a joyful and active image, embodying a cute brand style. In recent years, it has expanded to trendy toys and participated in major exhibitions such as the Taipei International Festival, Creative Expo Taiwan and Thailand Toy Expo. It has also collaborated with different shopping malls, companies, and large-scale exhibitions through licensing partnerships.